7 Ways the Best Conversion Landing Pages Can Make You Rich

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best conversion landing pages
HEN Affiliates
HEN Affiliates

I know you want to succeed in your online business for the long term. So, in order to do that, you need to create landing pages that convert. If you’re putting any money into ads in order to feed traffic to your site, then you should be getting conversions. However, if this is not the case, and if your landing pages aren’t converting, you are simply throwing away your money!

Therefore, in order to increase the amount of sales you are getting from your landing pages and sales funnels, you will first need to build ones that make you money. And, if this doesn’t happen, you’re wasting valuable time and effort.

best conversion landing pages

best conversion landing pages
HEN Affiliates


I’m sure, by now, if you’ve been researching landing pages on the web, you have stumbled upon Russell Brunson, owner of ClickFunnels. You may have seen him building a funnel in a matter of minutes—and getting them to convert in a day less!

 So, if it’s that easy, can anyone do it?

Ideally, everyone wants to design great landing pages that “squeeze” out multiple sales over and over again. So, is this possible without being an expert? To find out, let’s start at the very beginning and pick it apart.

I’ve been reading Russell’s Expert Secrets.

If you haven’t read it yet, you will want to read this one! He digs to find the psychology behind landing pages and how they can work for everyone. And, just for reading my post today, you can get Expert Secrets absolutely FREE!

best conversion landing pages
HEN Affiliates

best conversion landing pages

Futhermore, he also wrote Dot Com Secrets. You can get your FREE copy right here now!

best conversion landing pages

 best conversion landing pages

With these two fascinating books, inexperienced people have taken the “secret sauce” and have leveraged it to form a seven-figure/month business.

All the information you will acquire in these books will lead you through step-by-step instructions to implement.

Reading them over and over again will increase your momentum and inspire you to really go for it!

best conversion landing pages

Understanding the unique psychology he has brilliantly portrayed in his two goldmine books, will contribute greatly to your overall success. These two books have gone viral because of his landing pages—not to mention the great content in them!



Essentially, if you don’t have landing page software yet, now is the time to get it! Or, perhaps you’re using a landing page builder already. Well, I am here to tell you that it is necessary to have the tools to speedily build your sales funnels. And, a great place to get them is—you guessed it!

best conversion landing pages

best conversion landing pages

There are not many out there that have the intense capabilities to create conversion landing pages so quickly. ClickFunnels DOES!


Plus, there are so many incentives for joining CLICKFUNNELS. Below is a rundown.

“Join ClickFunnel’s Affiliate Program and let us buy you your dream car.” LEARN MORE.

“How to retire in 100 days as a ClickFunnel Super Affiliate. Affiliate Bootcamp. LEARN MORE.


FREE Funnel Graffiti. Helping Funnel Hackers build funnels. Get your FREE Funnel Graffiti now! LEARN MORE.

FREE Funnel Hacker Cookbook. Profitable Sales Funnel Recipes! LEARN MORE

When you join ClickFunnels, you will gain access to all of the above—and SO MUCH MORE!

best conversion landing pages

best conversion landing pages
HEN Affiliates


Interestingly, the business of online marketing is all about psychology and how we relate to people. And, in order to understand the capabilities behind sales conversions, we need to dig a bit deeper into conversion optimization—or “shopper psychology” and how to “psych” them out about a deal. Here, I’ll give you an example.

So, when relating to a crowd of people, one may have others agree to something by simply asking and getting them to raise their hand or nod their head. The person speaking is getting the audience to agree with what he or she is saying. This is the known practice of committing—getting people to commit to things offered. When they do, their brain is triggered to look at the next one. So, getting someone to agree to the first product, in a sense, will trickle over to the next one, and the next one, and so forth. Truthfully, this is a hugely powerful practice in business.

Furthermore, you can do this by putting your buyers in front of your emails with an optin download or free product—a “giveaway.” To take it a step further, if you can get someone to agree on three, the ones after that will be almost automatic! This is called a “sales process”.

Taking your prospect on a journey and allowing them to commit to one, two or more items will develop trust. And, you may just have them as a potential buyer way into the future!

best conversion landing pages


When we think in terms of reverse psychology, we think along the terms of “a freebie.” Giving something away for free or extremely cheap will form a commitment. Respectively, your prospective buyer will feel an obligation to you as a “thank you.” This is done without a conscious mind. Of course, with this added value, trust, once again, is developed.

It’s like handing out tickets at a social gathering and offering a free gift when they get there. They get a sense of curiosity and become almost sentimental—more psychology.

There is a practice called the Law of Reciprocity. It is a “mutual exchange of privileges.” When you give something of value away to someone, that person feels committed to repay the favor.

Additionally, it’s the same in a store when you receive free samples of food. You feel obligated to buy. So, tell me you haven’t purchased something after eating the sample! It’s called “forced play.”


Now, let’s think in terms of online marketing. By giving someone a free eBook or course, they just committed to you by giving you their email address. And, now you have them in the door! They are committed! So, in getting to know the psychology behind a person’s actions, you will get to know the process of landing pages and how they help with conversions.

Fascinatingly, the psychology of human behavior exemplifies how the brain works in certain circumstances. Therefore, this demonstrates the similarities between people and sales. Plus, putting heart into the equation will help to maximize your conversions.

best conversion landing pages
HEN Affiliates


Amazingly, there are literally hundreds of different techniques to use with landing pages to get them to convert. Russell Brunson, in his FREE books Expert Secrets and Dot Com Secrets, explains these various ways in which to build them. Here, you will learn the 6 methods he uses to increase profitability.

Once these remedies are learned, you will know numerous ways to earn money using these unique and essential landing pages and sales funnels. 

Here’s a look into these 2 FREE, yet priceless books:

  1. Learn what Russell’s reference to the blue ocean vs. the red ocean conundrum is. (sharks vs. low competition)
  2. Be amazed by Vince Chan and his sales totaling $100,000,000 selling supplements through his sales funnels. This is his “star story–” the star being his customers and their struggles to meet certain challenges
  3. Be moved by Jason Fladlien’s account of grossing over $100,000,000 in webinar sales. He uses a technique called the “5 curiosity hooks.” These 5 hooks will increase conversions to maximum levels for any business. Here, he reveals numerous things to his listeners that they are totally unaware of. The plot thickens!
  4. Find out about the “ask campaign.” This is where you “ask” your audience what they are looking for. This is to ensure that your viewers are looking for what you’re offering—where communication comes in.
  5. Make sure your audience knows the urgency of the product or service. Also portray intent and availability. Put a timer on your landing page to establish a firm and vital time limit.
  6. Be made aware of split-test variations. This is a big deal for conversions. It tests what is working and what is not. Russell explains this in detail with elaborate theories.


Expert Secrets (NEW!)

Dot Com Secrets

Funnel Hacker Cookbook. Profitable sales funnel “recipes” you can use to grow your business. 

I hope you will enjoy your road to success with these awesome tools. They will get you to levels you have only imagined!


H. Erin Nelson, HEN Affiliates


best conversion landing pages
HEN Affiliates

Let me hear your thoughts in the comments below! I value your input!

14 thoughts on “7 Ways the Best Conversion Landing Pages Can Make You Rich”

  1. Those look like some interesting books! It’s hard to get good, credible information out there, especially with all the scams and unscrupulous programs on the market. I’ve heard some good things about Clickfunnels, though. I’m still a bit of a novice in the affiliate marketing world, so I need all the help and tools I can get my hands on.

    • Hey, Mark and thanks for dropping by to read my post! Yes, I will have to agree with you about the less than legit programs out there, and how ClickFunnels is set aside as a great program to get involved with. The Books and services that Russell has on the market are really awesome and so helpful. Come back to my page if you decide to get them and let me know how you like their ideas!


      Erin :)!

  2. Hi HEN

    This is the second (in a row) review of one of your pages, and I’m getting hooked. These are really good insights.

    I don’t think most people understand the necessity of understanding the psychology of marketing. My wife is actually in PR and marketing, and she understands it really well (although she doesn’t seem interested in doing it for herself (i.e. for her own business).

    Anyway, yours is one of only a few websites I’ve bookmarked for reference later.

    Your points about reciprocity and building trust are probably the most overlooked. And it’s usually unconscious.

    Thanks for another great post.



    • Hey, Dave! I’m so loving your comments! I do tend to get behind the heart of each matter I write about. It’s the only way I can psycho-analyze everything! LOL! Seriously, though, it paves the way for a better understanding, helping others to understand the outcome of each step—thus, helping to improve marketer’s conversions. After all, that’s what it’s all about in this crazy online world! Happy reading and hope to see you again!

      Erin :)!

  3. Clickfunnels is a very solid platform to create and host your sales pages on. The landing pages available are some of the best converting in the business. Add to that the hype that the creator has built up around the tool through publishing books, highlighting success stories, and the like, and you can see why this has become a premier tool for selling online.

    The success stories also range across a wide swath of niches and products, so the sales pages you can create will work for almost anything you want to sell. There are some limitations that you have to work around at times, as it is with most platforms.

    Overall, Clickfunnels is a sales tool that you can invest in and have confidence that it will help grow your business faster and easier because what you can build will work, as it has for so many others. There are competitors out there that offer cheaper prices, but often they do not have the features that you get with Cickfunnels. Good post with lots of valuable advice, thanks!

    • Wow, Dave! You’ve added a wealth of insight into my post and I thank you for that! You have delved into the heart of ClickFunnels to a tee, and have brought up several great points! They do offer value in their funnel programs, and are one company to look into. Great feedback, my friend and I’m happy to have you stop by any time!

      Erin :)!

  4. Hey there H. Erin,

    You have just showcased how a conversion landing page works. Not once, but three times! With one catch. If these were ebooks, I’d say you nailed it. But, these are physical books, and we have to cover the shipping. Which is a good deal, IF the shipping costs do not include the book costs as well 😉

    Nevertheless, this is a great way of getting people’s emails and putting them in your email list. Thanks!


    • Hi, Marios! I guess I am also doing the process I’m explaining about–ha, ha! Nevertheless, Russell’s books and platform offer much value! When you get his “free” books, you do only pay for shipping. As I told Paul, there is a note under where you write your name and address that says:

      “*ExpertSecrets retails for $19.95, but we bought it for you! We just ask that you pay your shipping / handling to receive it (just $7.95 US or $14.95 international anywhere in the world). Your information is secure and will not be shared.”

      Sending people to buy the books may prompt a sign up to ClickFunnels, where I receive a commission. There are so many ways to earn an income online. Read some of my other posts to find out how!

      Erin :)!

  5. Hi Erin,

    I get the bit about, to get the sales you have to convert. I’ve been thinking about buying Expert Secrets for awhile. Almost every day I see an advert online by Russell. I’m sceptical about the free book though. Is it really free? I can purchase the same book at Amazon for £10 with free delivery. I’d like to read the book though, as I could certainly do with better conversions! Is Russell’s advice helping you to convert?

    Thanks for your advice,

    • Hi Paul and thanks for swinging by with your input! Yes Russell’s book, Expert Secrets, is free. However, you will have to pay for shipping. There is a note under where you write your name and address that says: 

      “*ExpertSecrets retails for $19.95, but we bought it for you! We just ask that you pay your shipping / handling to receive it (just $7.95 US or $14.95 international anywhere in the world). Your information is secure and will not be shared.”

      For me, Russell’s advice, platform and Boot Camp training has been instrumental in building a sound and successful affiliate business online. All the best to you!

      Erin :)!

  6. Thank you for such an informative article. I have started building my landing page, but I did not have much information as you have elaborated here. I have just been seeing ClickFunnels, and have never been keen about it. Now I know.  Would you recommend a newbie to ClickFunnels? I would love to have you explain more about it!

    • Hi Rutz and I’m glad you came by! If you’re not keen about ClickFunnels, and are just starting out with your business, I think a better fit for you right now would be GetResponse. You can create awesome landing pages, email campaigns, newsletters, etc.–all you will need to advance your website. Then, later, when you have learned more about funnels, call to actions and landing pages, you can look into ClickFunnels. GetResponse is free for 30-days and then, if you use my link, you can get a 15% discount and only pay $13.55 a month for an upgrade.

      All the resources on my post are either free or very inexpensive and offer great value to any online business.My MMO Guide, at $9.73, offers you a wealth of information in getting started, too.

      Thanks again and visit often, as I write new posts daily!

      Erin :)!

  7. Online marketing is a science by itself. One that needs time and patience to master, and if you want to make it long term. I like the information you give here. A lot of people know how to write, but don’t know how to convert, and this is the main problem with many bloggers nowadays. Your article is giving the chance to do that. Thank you for the share.

    • Yes, Stratos–patience is a virtue! Also, writing is personal and a way for individuals to express themselves with their own style. The more flair and personality they use, the better the traffic flow! Then, come the tools! All these I’ve mentioned add a tremendous opportunity for advancement in any online affiliate business, and for any niche! Plus, my guide offers people, especially newbies, some great learning methods. 

      Stop by again, as I write posts every day!

      Erin :)!

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